Privacy Policy

Privacy Policy

This privacy policy describes how we collect, use, and protect your information at Rooted in Violet & Co. LLC. Effective Date: July 14, 2026. Last Updated: July 14, 2026

Rooted in Violet & Co. LLC (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at rootedinviolet.com, register for a membership, or use any of our services (collectively, the “Services”).

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and Services immediately.

This Privacy Policy should be read alongside our Terms and Conditions, which are incorporated herein by reference.

  1. Who We Are
    Rooted in Violet & Co. LLC is a health education and self-advocacy platform based in Texas, United States. We provide digital health education resources, membership content, and advocacy tools designed to empower Black women and women of color in their healthcare journeys.

We are the data controller responsible for your personal information collected through this website.

  1. Age Restriction
    Our Services are intended for adults aged 18 years and older. We do not knowingly collect personal information from children under the age of 13. If you are under 13, you are not permitted to use our Services or submit any personal information to us.

If we become aware that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take immediate steps to delete that information. If you believe we may have collected information from a child under 13, please contact us immediately at the information provided in Section 13.

We comply with the Children’s Online Privacy Protection Act (COPPA) and do not direct our Services to minors.

  1. Information We Collect
    We collect the following categories of personal information:

a. Information You Provide Directly

  • Account Registration Information: Your name, email address, username, and password when you create a membership account.
  • Payment Information: Billing name, billing address, and payment card details submitted when purchasing a paid membership. Payment transactions are processed securely by Stripe. We do not store your full payment card information on our servers.
  • Communications: Any information you provide when you contact us via email or through our website contact forms, including your name, email address, and the content of your message.


b. Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and browsing activity, including:

  • IP address and approximate geographic location
  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring URLs (how you arrived at our website)
  • Date and time of your visit
  • Links clicked
  • This information is collected through cookies, web beacons, and similar tracking technologies, as well as through Google Analytics (described further in Section 5).

c. Information From Third Parties
We may receive limited information about you from third-party services integrated with our platform, including payment confirmation data from Stripe and email engagement data from Brevo.

  1. How We Use Your Information
    We use the personal information we collect for the following purposes:
  • To provide and manage your membership: Processing your registration, managing your account, and delivering the content and resources associated with your membership tier.
  • To process payments: Facilitate membership billing and payments through Stripe.
  • To communicate with you: Sending membership confirmation emails, account notifications, and service-related communications through Brevo.
  • To send marketing communications: With your consent, we will send newsletters, health education content, product updates, and promotional materials via Brevo. You may opt out at any time.
  • To improve our Services: Analyzing website usage data in Google Analytics to understand how visitors interact with our content and improve the user experience.
  • To enforce our Terms and Conditions: Monitoring for violations of our Terms and Conditions, including unauthorized sharing of membership content.
  • To comply with legal obligations: Responding to lawful requests from regulatory or law enforcement authorities and complying with applicable laws, including the Texas Data Privacy and Security Act (TDPSA).
  • To protect our rights and the rights of others: Preventing fraud, unauthorized access, and other harmful activity.
  1. Cookies and Tracking Technologies
    Our website uses cookies and similar tracking technologies to enhance your experience and collect usage data.

a. What Are Cookies
Cookies are small text files placed on your device by a website you visit. They help the website remember your preferences and understand how you use the site.

b. Types of Cookies We Use

  • Essential Cookies: Necessary for the website and membership portal to function properly. These cannot be disabled.
  • Analytics Cookies: Used by Google Analytics to collect information about how visitors use our website, including pages visited, time on site, and traffic sources. This data is aggregated and does not personally identify individual users.
  • Functional Cookies: Used by MemberPress to manage your membership login session and access to gated content.


c. Cookie Consent
When you first visit our website, you will be presented with a cookie consent banner. You may accept or decline non-essential cookies at that time. You can also manage or withdraw your cookie preferences at any time through your browser settings.

d. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to collect information about website usage. This information is transmitted to and stored by Google on servers in the United States. Google may use this information to evaluate your use of the website and compile reports on website activity. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

For more information on how Google uses data collected through our website, visit: google.com/policies/privacy/partners.

  1. Email Marketing and Communications
    We use Brevo (formerly Sendinblue) to manage our email list and send communications to our members and subscribers. When you register for a membership or opt in to our email list, your name and email address are stored in Brevo.

You may unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link in any email we send you. Please note that even if you opt out of marketing emails, you will continue to receive transactional and account-related communications necessary to manage your membership.

Brevo’s privacy practices can be reviewed at brevo.com/legal/privacypolicy.

  1. Payment Processing
    All membership payment transactions are processed by Stripe, Inc., a third-party payment processor. When you submit payment information, it is transmitted directly and securely to Stripe. We do not store, process, or have access to your full credit or debit card numbers.

Stripe’s privacy practices can be reviewed at stripe.com/privacy.

  1. Social Media Tracking Technologies
    We currently maintain social media accounts on platforms including Instagram, Facebook, Pinterest, Threads, BlueSky, and YouTube. At this time, we do not have active social media tracking pixels installed on our website.

In the future, we anticipate implementing social media tracking pixels, including but not limited to the Facebook Pixel and Pinterest Tag, to measure the effectiveness of our content and advertising efforts. When such technologies are activated, this Privacy Policy will be updated to reflect their use, and where required, your consent will be obtained prior to activation.

  1. How We Share Your Information
    We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

We may share your information in the following limited circumstances:

  • Service Providers: We share information with trusted third-party service providers who assist us in operating our website and delivering our Services, including Stripe (payment processing), Brevo (email communications), and Google (analytics). These providers are contractually obligated to protect your information and may only use it to perform services on our behalf.
  • Legal Compliance: We may disclose your information when required by law, court order, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
  1. Texas Data Privacy and Security Act (TDPSA)
    As a Texas-based business, we comply with the Texas Data Privacy and Security Act (TDPSA), effective July 1, 2024. Under the TDPSA, Texas residents have the following rights regarding their personal data:
  • Right to Access: You have the right to confirm whether we are processing your personal data and to access that data.
  • Right to Correction: You have the right to correct inaccuracies in your personal data.
  • Right to Deletion: You have the right to request deletion of personal data you have provided to us.
  • Right to Data Portability: You have the right to obtain a copy of your personal data in a portable format.
  • Right to Opt Out: You have the right to opt out of the processing of your personal data for purposes of targeted advertising or the sale of personal data. We do not currently sell personal data or use it for targeted advertising.

To exercise any of these rights, please contact us using the information provided in Section 13. We will respond to verified requests within 45 days as required by law. We will not discriminate against you for exercising your privacy rights.

  1. Data Security
    We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure HTTPS connections, password-protected membership portals managed through MemberPress, and use of reputable third-party processors with their own security standards.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

  1. Data Retention
    We retain your personal information for as long as your membership account is active or as needed to provide you with our Services. If you cancel your membership or request deletion of your account, we will delete or anonymize your personal information within a reasonable timeframe, except where we are required to retain it for legal, tax, or compliance purposes.

Email subscribers who are not active members will be retained on our Brevo list until they unsubscribe or request removal.

  1. Your Choices and Rights
    In addition to your rights under the TDPSA described in Section 10, you may:
  • Update your account information at any time through your membership account dashboard.
  • Unsubscribe from marketing emails by clicking the unsubscribe link in any email or contacting us directly.
  • Request deletion of your account by contacting us at the information below.
  • Manage cookie preferences through your browser settings or our cookie consent banner.
  1. Third-Party Links
    Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
  2. Changes to This Privacy Policy
    We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the “Last Updated” date at the top of this policy and, where appropriate, notify you by email or through a notice on our website. Your continued use of our Services following any update constitutes your acceptance of the revised Privacy Policy.
  3. Contact Information
    If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Rooted in Violet & Co. LLC Website: rootedinviolet.com Email: [your contact email]

We will respond to all privacy-related inquiries within a reasonable timeframe.